Summer Hair trends and Goldwell Products


Auckland hair colourist Paul Geronimo represented New Zealand recently at a major international competition in Las Vegas in October after winning the top national award in the Goldwell Trend Zoom Challenge 2009.

Paul, a senior stylist at Atelier Hair in Remuera, won the award of Creative Colorist with his striking blend of urban chic and earthy nature. Paul's winning 'Ecopolitan' design (pictured right) combines intense shades of gold and rose in a total package of hair, clothing and make-up.

Here's what Paul thinks will be hot this Summer:

Colour trends this summer are all about looking natural: Delicate sunlightened hair, washes of gold in matte bases, multidimensional browns cut through with burnt caramels, and beige bases fading into clear blond ends.

In cuts, both sharp lines and soft layers are mixed to create a relaxed style. either go long or short if you want to make a statement!

Waves are big this summer. To achieve effortless beachy waves, grab a diffuser (the spiky thing that comes with your hair dryer) and spray your hair with seasalt spray. Twist big sections and dry gently, until about 80% dry. To dress up this look, blowdry the top section with a medium-sized round brush. Finish off this look with a matte texturiser for a messy fuller look. For a shinier finish use an antifrizz serum or gloss spray.

'Gossip Girls' fever: If you enjoy the American TV show 'Gossip Girls' you're probably fans of the new hair trends favoured by the stars:
There is no middle ground -

  • Taylor Momsen's edgy punk rock, combined with 80's inspired layers and platinum locks, screams out youth and rebellion.
  • Blake Lively's golden locks and beachy, Bohemian long layers are all about laidback beauty.
  • Leighton Meester's flawless long waves themed with her supernatural brunette hair bring a whole new meaning to romance and elegance.

Come and see us at Atelier Hair in Auckland and we'll create a 'Gossip Girl' look to suit you. Or ask your local salon if you can't make it to Auckland. But remember whatever colour and style you want, using quality KMS California and Goldwell products will make sure your hair looks stunning and ensure it stays in top condition.

 - Paul.


More about Goldwell products:
Goldwell has an extensive range of professional salon-only hair color that gives women the ability to transform their hair and recreate themselves, whatever the look it is they are going for. From glamorous blondes to irresistible brunettes or revengeful redheads, Goldwell professional hair color empowers women to be who they want and to feel great about themselves.

We all know this, and Goldwell's research proves it: When women have a great hair color and cut, 68% say they feel more confident, 64% feel happier and 62% feel more positive about themselves.

There is a gift for everyone this Christmas with four different Wayne Cooper for Goldwell cosmetic bag designs to choose from. Each available with Goldwell's dualsenses and Kerasilk Christmas gift packs. Priced from $19.90 to $45.80, there's a designer gift pack to meet every hair care need. The Wayne Cooper for Goldwell Christmas gift packs are available at Goldwell salons now!

You can also WIN 1 of 2 Goldwell or a KMS gift packs below slynkey girls!